About the Anchoring Bias at the Apple Store

Alex just wanted to fix his cracked phone screen. But a tempting offer changed everything. What started as a simple repair turned into a $1200 upgrade! How did a cracked screen lead to a brand-new iPhone? Was it a smart move or a costly trap? And who really influenced Alex's decision?

Video script prompt

Alex walks into the Apple Store to fix his phone. He walks out spending twelve hundred dollars. Alex looks at the cracked screen in his hand. He places the phone on the counter. The repair price appears. Three hundred and fifty dollars. Alex nods. It feels acceptable. Then Alex turns around. A brand-new iPhone sits under bright lights. “For eight hundred and fifty dollars more, you can upgrade,” the salesperson says. Alex pauses. He looks at his old phone. Then the new one. Alex tells himself it’s for work. Minutes later, he taps his card. Approved. Twelve hundred dollars. Alex walks outside holding a small shopping bag. Lesson Alex wasn’t reckless. The question just changed. First: “Should Alex pay $350 to repair his phone?” Then: “Should Alex pay $850 more to upgrade?” That’s called anchoring bias. Next time you think, “It’s just a little more,” ask yourself: Who set that comparison?

Step 1

Click the "Use Template" button to load the "Anchoring Bias at the Apple Store" preset.

Step 2

Review the default settings. This template is pre-configured with the Hailuo 02 model and Pixar style. Click "Run Script" to generate your initial draft.

Step 3

In the editor, locate the Story Topic box. You can rewrite it completely to tell your own story. You can also add specific tags like "#cartoon #kids #fairy-tale" to guide the AI.