Explore the Luma AI Video Generator Features
The Luma AI video maker does more than make a single clip. It can map out the job, create multiple options in parallel, and refine the results until the project is closer to what you want.

Start with the idea rather than an editing timeline. Luma’s agents can plan the project, create video, images, and audio, then make changes as you review and shape the final result.
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The Luma AI video maker does more than make a single clip. It can map out the job, create multiple options in parallel, and refine the results until the project is closer to what you want.

Luma Agents can hold onto the same project context while working across different media. It keeps all project text, assets, and guidelines organized together on a single shared canvas. That helps reduce mismatches when the same idea moves from written planning into images, video, and sound.
Agents advance several creative directions in parallel rather than returning one shot per prompt. They evaluate and refine each output before you see it, so weak attempts get filtered out early. You review the strongest options in the project and push your favorite further with plain-language notes.
Ray3.14 suits fast iteration, with Draft generations at 4 credits per second and 1080p at 80. Its HDR mode costs four times the SDR rate. Ray3.2 is the premium model at 400 credits for a 5-second 1080p clip. Both run text, image, and video-to-video jobs in one project, so you can switch models mid-brief.
Give the agents your storyboard and brand guidelines, plus any footage or character images you already own. Luma’s Uni-1 image model is made to understand a brand as it generates, at 30 credits per image. Since agents share context across formats, later assets can follow the same references as the first.
Luma AI video generation works well when a project needs several moving parts but one clear direction. Agents can support the process, while creators stay in control of the choices that shape the final result.
Agents work inside a multiplayer environment, so producers, designers, and clients all see the same project at once. The Plus plan gives guest collaborators edit access, and Team plans add shared credits, usage analytics, and SSO. Nobody waits for files to be exported, emailed, and uploaded again between review rounds.
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Luma works in a web browser and also offers an iOS app. Creators can check generations, review ongoing agent work, and continue shaping projects when they are away from their main editing setup. This makes the workflow more flexible when feedback or creative decisions cannot wait until you return to your computer.
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It also supports larger production workflows through its business and enterprise options. Enterprise plans can include custom fine-tuning, dedicated training, and Forward Deployed Creatives, while Luma’s API provides access to supported models for internal tools.
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A fair test starts with one brief. Run it through the Luma AI video generator and other tools, then compare agent responsibilities, input options, and model choices.
| Platform | Agent Role | Starting Point | Model Access | Best For |
|---|---|---|---|---|
| Luma AI | Plans, generates, and refines work | A brief plus brand references | Ray, Uni-1 and partner models | Agencies and brand teams |
| Magiclight AI | Picks the niche and script | 12,000-character story scripts | 14 story models & 20 video models | Long-form storytellers |
| Medeo | Finds trends, edits by chat | Trending topics or a prompt | Seedance, Veo 3.1 and more | Trend-driven social creators |
| InVideo | Edits on a multitrack timeline | One prompt | Veo 3.1, Hailuo, PixVerse and more | Marketing teams |
| Pollo AI | Handles briefs end to end | Ideas, URLs, scripts or images | Seedance 2.5, Wan 3.0 and more | High-volume creators |
With the Luma AI video maker, one brief can move from first direction to final output in 4 steps. You stay involved throughout, reviewing the work and approving the path before delivery.
Open the Luma AI video generator on the web or in Luma’s iOS app, then create a new project. Invite teammates or guest collaborators if others need to review or edit.
Describe the goal, the audience, and the format you need. Upload the storyboard, brand guidelines, footage, or character images the agents should treat as their source material.
Let the agents plan and generate several directions, using Ray3.14 for quick drafts or Ray3.2 for final shots. Request changes in plain language until one direction clearly wins.
Approve the winning direction and let the agents finish the video, stills, and audio together. Download the assets, or keep refining them with your team in the project.
Creative Director
Luma took our campaign brief and gave us several strong directions to review. We picked one, refined it with the team, and kept the whole project in one place.
Brand Manager
We used Luma to compare several agent-made concepts before choosing a direction. Seeing the options together sped up reviews and cut down the usual back-and-forth.
Senior Designer
Our brand references stayed with the project as we moved from images into video. Luma helped keep the characters, visual style, and campaign look consistent.
Agency Producer
Luma gave our team one shared project for drafts, feedback, and revisions. Designers and clients could review the same work without passing files around.
Yes, you can try the Luma AI video generator free with trial credits. When you are ready to publish, the Plus plan adds 10,000 monthly credits and commercial rights.
Dream Machine was Luma’s earlier standalone video app. Today, Ray models power the Luma AI video generator inside the agent-based Luma app, next to Uni-1 and partner models.
Luma charges credits based on the model and video length. Ray3.14 uses 20 credits per second at 720p, while a 5-second 1080p clip with Ray3.2 costs 400 credits.
Yes, the Luma video generator runs in the browser at app.lumalabs.ai and in Luma’s iOS app. That makes it easy to check agent work away from your desk.
Commercial rights come with paid plans, starting with Plus and continuing through Pro, Ultra, and the business plans. Free trial credits are for testing the tools first.
Yes, enterprise plans add custom fine-tuning, dedicated training, and Forward Deployed Creatives, while Luma’s API offers Ray3.2 and Uni-1.1 for internal tools.



Give Luma AI video generator the brief you have been putting off and let its agents draft the first directions. Keep the one that fits, refine it with your team, then ship it.