Paste the link to a post you already published and let AI read it. Lumen pulls the key sentences, matches stock footage, and lays out a storyboard you can edit. No video experience is required.
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Paste a link to something you already published. Go through what the Lumen AI video generator does with those words once they land.
Drop in a blog post, an article, a newsletter, or a plain script. The AI picks the sentences worth keeping, matches each to footage from the stock library, and lays the scenes out in order. Nothing gets written from scratch.
Load your logo, fonts, and colors once, and every video comes out matching them. Magic Brand Kit builds that kit straight from your website URL. A team publishing weekly never has to check whether a video is on brand before it ships.
Choose from more than 1,000 AI voices, or clone your own with voice cloning. Captions come out in multiple languages to cover different audiences. One post becomes versions for markets where nobody on the team speaks the language.
Send a finished video straight out to the channels you already run rather than downloading and reuploading it. The stock library behind the scenes runs into the hundreds of millions of clips and images on the higher tiers.
Squeeze more out of the blog archive you already paid to write. Pin down what changes when video starts from published copy.
Skip the scripting round entirely on anything you have published before. Legal signed it off, the tone already matches the brand, and every claim has been checked. The video inherits copy that cleared all of that once, so nobody has to run it past the same people twice.
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Hand the job to whoever owns the content rather than queuing for a designer. The drag-and-drop interface needs no prior editing experience at all. The AI sets the scenes up before anyone touches them, so a marketer can write in the morning and ship a video that afternoon.
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Lock the fonts, colors, and logo once and let the templates enforce them. Nobody has to review each video for brand drift before it goes out. That matters most when four people across two teams are all publishing to the same channels in the same week.
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Mine the difference between tools that match footage and tools that generate it. Anchor the Lumen video generator against what sits nearby:
| Platform | Built From | Visuals | Layout Control | Users |
|---|---|---|---|---|
| Lumen AI | Blog posts and articles | Stock library | Template zones | Marketing teams |
| Magiclight AI | A written script worth 12,000 characters | Generated scenes | Storyboard editing | Story creators |
| Pictory | Long recordings and scripts | Stock plus your footage | Scene-level edits | Content teams |
| InVideo AI | A text prompt | Stock plus generated | Text commands | Solo marketers |
| Synthesia | A script | An AI presenter | Template driven | Training teams |
Loop a published article through 4 screens to a finished video. Supply a URL, and the Lumen AI video generator drafts the scenes for you.
Drop in a blog URL or paste the copy directly when the piece is not live yet. Shorter, punchier posts convert better than dense long-form writing.
Read back the sentences it kept and cut the ones that do not carry. The AI chooses on structure rather than meaning, so this is where most of your time goes.
Replace any stock clip that misses the point of the line beside it. Apply the brand kit so the fonts, colors, and logo land the same way on every scene.
Pick an AI voice or your own clone, switch on captions, then send it out. Publishing runs direct to your connected channels without a download step.
Content Marketing Creator
200 blog posts were sitting there getting no traffic at all. Lumen turned the best twenty into LinkedIn videos, and those posts finally started earning something.
Internal Comms Creator
Nobody reads the all-staff email, and everybody watches a 90-second video. I paste the same update into Lumen AI and open rates stopped being my problem.
Agency Content Creator
6 clients means 6 sets of fonts and colors to keep straight. The brand kits in Lumen mean I stop checking every export against a style guide.
Small Business Owner
I write the shop newsletter myself and never had time to film anything. Pasting it into Lumen AI gives me a video for the same words I already wrote.
A short branded video built from your own words. The AI pulls the key sentences out of the post and pairs each with stock footage. Text animations go on top, and you get a storyboard ready to adjust.
Yes, people shorten the name. Lumen AI Video Generator is the web platform, often referred to as Lumen5. It is built for marketing, communications, and training teams that need branded video without a production department.
A free tier exists, capped at 5 videos a month, 2 minutes each, with a Lumen5 watermark and low-resolution export. Move to a paid plan for 1080p, the brand kit, and the full media library.
Stock, matched to your text rather than generated from it. That keeps the visuals real and safe for brand work. It also means the AI sometimes pairs a clip that misses the point of the line.
Only within the template zones. Fonts, colors, and media all change freely, but you cannot drag a headline lower to clear a face in the background. Layout control stops where the template ends.
Long or highly custom work. Videos cap at ten minutes, there are no AI presenters, and the templates favor horizontal over vertical. The brand kit sits behind the higher tiers rather than the entry plan.
Turn your existing content into video in minutes. Lumen AI pulls out the key points and transforms them into engaging scenes.